Why a House That Smells Won’t Sell

The sense of smell brings back strong memories. These memories may be of a certain flower from childhood or the perfume your grandmother used to wear. Whatever these memories may be, smell is inherently linked to our brains.

So why is smell so important in selling a home? Research suggests that one of the first impressions someone has walking into your home may be of the smell. Maybe they get a whiff of your cat’s litter box or the Indian curry you were cooking last night. Overpowering smells make a home difficult to sell, according to Eric Spangenberg, Dean of the College of Business at Washington State University who has extensively studied the science of smell on consumer behavior.

Realtors suggest a few simple methods to reduce or eliminate the smell in your home.

  1. Clean your home thoroughly, but not with cleaning products that leave strong odors such as bleach. Lightly scented cleaners are best–and if possible, use organic smells such as lemon or orange to give a hint of scent.
  2. Roast coffee beans in the oven.
  3. Boil a pot of water with lemon or orange peels, to give a hint of organic smell.
  4. If you love to bake, avoid chocolate chip cookies prior to an open house. Instead, opt for baking something such as cinnamon rolls which leave the scent of cinnamon instead of the heavy scent of chocolate.

A more permanent solution to your smell problem may be found in Serionix filters. Our revolutionary color changing filters have been proven to eliminate odors that come from pets, especially cat litter odors, and cooking odors. Whether or not you are selling your home, having a clean smelling home may increase your confidence in having guests over and your overall satisfaction with your home.

Serionix has both portable air purifier units and furnace filters available. We are in the process of beginning our beta trial and looking for customers interested in testing out our product. Got a house that smells? We can help. Sign up here to test our product.

 

Sources: http://www.homesandland.com/real-tips/smell-can-help-sell-your-home/

http://www.fifthsense.org.uk/psychology-and-smell/

http://www.zillow.com/advice-thread/How-to-get-rid-of-cooking-smell-while-selling-your-home/352355/

What is Adsorption?

We know that the air in our homes can have unwanted contaminants in it; that’s why we use filters. But not all filters were created equally. High efficiency furnace filters and portable air purifiers do a great job removing things like pollen and pet dander from the air. Unfortunately, even though pollen and pet dander are small from our perspective, in terms of air quality they are actually rather big when compared to other air contaminants. Other hazards like bacteria, viruses, and irritating chemicals are much, much smaller. Trying to capture them with conventional filters is the microscopic equivalent of trying to catch minnows with a tuna net.  The chemicals we can’t capture using filters are often the most noticeable indicators of air quality in the form of malicious odors. When Zipper the cat pees on the carpet or your collard greens go bad it’s easy to notice that your air quality is suffering.

When air passes through a filter, big particles like dust and pet hair get caught in the filter fibers. But, small chemicals pass through the filters and into the ‘clean’ air.

There is a solution, though. Some filters can trap these small bacteria, viruses, and chemicals. But what does it mean for a filter to trap these tiny chemical molecules?  What traps them? And do they stay trapped? The answer to all of these questions is adsorption.

Molecular Velcro

Adsorption is a process where a substance in a gas or liquid becomes attached to a solid surface. Of course, if you’re not a chemist this doesn’t mean much. Instead of thinking about the scientific definition, think about Velcro. Some things stick to Velcro and some don’t—and the things that do stick tend to stay stuck.

Courtesy of Amazon.com

Adsorption works kind of like Velcro. The surface of a solid acts as the Velcro, and the tiny chemical molecules in the air act as the things that get stuck in Velcro. So, when air passes over the right kind of solid surface, chemical molecules in the air get stuck to that surface and the cleaned air passes over. And once the molecules are stuck to the surface, they don’t come back off.

When molecules in the air pass over an adsorptive surface, they get stuck to the surface and cleaned air passes over the surface.

There are lots of materials with this special, molecular-Velcro surface. The most common one is activated carbon. Activated carbon is similar to charcoal and naturally has this molecular-Velcro surface, which makes it really good at removing chemicals from the air. But, no one wants piles of charcoal sitting in their home to remove chemicals. So what can the average homeowner use instead to make sure they’re removing unwanted chemicals from their air?

Coated Filters

The answer to this question is a coated filter. Think about a typical home furnace filter. These filters are really good at removing ‘big’ particles like dust and pet dander, but not so good at removing chemicals. But, with the addition of a coating that gives the filter the same molecular-Velcro surface that occurs naturally in activated carbon, a standard filter can remove chemicals, too.

When the filter fibers are coated to make their surface adsorptive, airborne chemicals stick to the fibers. That way, all of the contaminants—including small chemicals—are trapped.

Serionix makes filters like this. At Serionix, we’ve created a ‘special sauce’ that we add to typical home air filters. That way, our filters not only filter out the big stuff that typical filters handle but also the tiny chemicals that cause odors and irritation. With this combination of features, our filters ensure fresh, clean air in your home.

Is Green Air Filtration Possible?

Air filtration is all about making the air cleaner. And what could be greener than removing contaminants from the air? In this post, we’ll take a look at why that may not necessarily be the case, depending how the air is filtered.

Activated Carbon: A Dirty Solution for Cleaning Air

Activated carbon is one of the most common materials used for cleaning chemicals from air. In 2016, 577 million tonnes of activated carbon will be used for air purification purposes, mostly for the industrial market. And especially in this industrial market, it is certainly very green to remove contaminants from air used in polluting processes. However, producing the activated carbon itself is not a particularly green process.

Activated carbon is derived from elemental carbon or some kind of other carbon-rich precursor.  This precursor is then either given a high-temperature chemical treatment, or is treated via pyrolysis and then oxidation. After the activation process, the activated carbon may be further treated with a polymer coating or impregnation with other elements to increase its functionality.

A summary of the activated carbon production process. There are a number of high-temperature and resource-intensive steps throughout the process.

 

 

Wired In: James Langer

Story courtesy of the News Gazette’s Paul Wood.

On Sundays, staff writer Paul Wood spotlights a high-tech difference maker. This week, meet JAMES LANGER, 36, president of Serionix, which makes high-performance filtration materials for removal of toxic chemicals from air and water, with a large number of customers — from the Army to an appliance maker.

The team

My co-founders are Weihua Zheng and James Economy. Dr. Zheng and I both graduated from Dr. Economy’s research group in the Materials Science and Engineering Department at the University of Illinois. Weihua and I met in 2008 when he joined the group, and we just clicked right from the beginning. Our friendship and mutual respect grew over the next several years and eventually led us to start Serionix together. Since starting the company, we have expanded the team to include several additional engineers each with ties to UIUC. Tim Hoerr of Serra Ventures has been a great help to us — influential as both an investor and adviser since the advent of the company.

Photo by: Robin Scholz/The News-Gazette
Entrepreneur James Langer, president of Serionix, which makes high-performance filtration technologies to remove toxic or unwanted chemicals, with a purple (new) and a yellow (used) filter that can be reused in the Serionix lab at EnterpriseWorks in Champaign on Tuesday, Dec. 1, 2015.

How did you become an entrepreneur?

I think I have been intrigued by the idea of starting a company ever since I saw my dad start one when I was in middle school. His startup never took off like he’d hoped, but his experience inspired me to see entrepreneurship as a possibility.

To that end, I came to graduate school in 2006 with a vague idea of working with a startup or starting a technology company, but lost that vision somewhere along the way — mostly because I didn’t really know where to start. In January 2011, Weihua and I entered into the Cozad business plan competition on campus and instantly got hooked on entrepreneurship! Through extensive networking and pitching our business concept, we became more connected to the local entrepreneurial community and received a lot of support and feedback to refine our business concept. Over the next year, we generated significant financial support for the business through Small Business Innovation Research grants and extensions of those same grants that have provided over $2 million in total funding that we have used to bring our air filtration technology to a commercial-ready state.

What does your product do that nothing else does?

Our filtration product removes toxic and smelly compounds from air, far more efficiently than conventional products, at a price point three times cheaper. As an added kicker, the filter changes color when it runs out of life to remind a user to replace it.

What’s in the future for Serionix?

We are preparing to bring our product to market in the next year, in applications ranging from electronics cleanrooms to vehicle cabin air filters, residential pet odor removal and beyond. We are currently working with a major appliance manufacturer to design an odor filter for one of their products, and are on the cusp of getting sales and development agreements with several corporate partners.

Tech tidbits …

from JAMES LANGER

Twitter handle? None, yet

Favorite app? Cooks Illustrated — the recipes always work!

Book or Kindle? Book for sure. I retain information better and enjoy the feel of a book in my hand.

Wearable electronics? Just my watch!

Serionix Wins Cozad Competition

Story courtesy of News Gazette’s Don Dodson.

CHAMPAIGN — Serionix took the top monetary prize at the Cozad New Venture Competition this past weekend.

The company — which has come up with filter materials to remove perchlorate from drinking water — took first place in the Most Fundable Venture category, earning the firm $15,000.

Jim Langer, the firm’s president, said he hopes to use the winnings for intellectual property development, such as filing patent applications, or business development, such as meeting with customers on the West Coast.

Langer said Serionix started a year ago as a result of taking part in the 2011 Cozad competition. But last year, the firm didn’t make the finals.

“That served as motivation for us to work hard, and the results this year indicate it paid off,” he said.

Before taking part in last year’s competition, “we had no clear direction of what we really wanted to do, but as a result of the competition, and exposure to and connection with mentors, we were able to craft pieces for what ultimately became the company,” he said. “Cozad was the spark that set it off.”

Serionix recently won the Student Startup Award at Champaign County’s Innovation Celebration and was a finalist for the Lemelson-MIT Illinois Student Prize.

Photo By: The News Gazette
Jim Langer, left, and Weihua Zheng of Serionix, which has developed ion-exchange fiber composite materials to help remove perchlorate from drinking water.

Other monetary winners at this year’s Cozad competition included:

— GlucoSentient, which won a $10,000 prize as the Burrill Best Digital Healthcare Application. GlucoSentient aims to improve the lives of patients with asthma or chronic obstructive pulmonary disease who take theophylline. It proposes home monitoring through use of a blood glucose meter.

— Transplants Without Donors, which won a $7,500 prize as Best Social Venture. That team invented a life-saving therapy based on the creation of artificial organs from the patients’ stem cells and biomaterials.

— HigherMed, which won a $5,000 prize for second place in the Most Fundable Venture category. That team plans to develop and market an easier-to-use prescription pill bottle cap, primarily for people with decreased dexterity.

— Oso Simple Technologies and Prawg each won a $2,500 prize for Best Mobile Application. Oso Simple aims to reduce the water used on lawns and gardens, while Prawg focuses on real-time interaction between TV shows and their audiences. Prawg also won a $1,000 prize for Most Patentable Idea/Venture.

— StudyCloud won a $2,000 prize for third place in the Most Fundable Venture category. StudyCloud is an online collaboration platform poised at integrating social web technology with online education.

Twenty teams took part in the competition’s semifinals, and nine advanced to Saturday’s finals, held at the UI’s Business Instructional Facility.

The finalists were: Easy Go Dispenser, EscaWheel, GlucoSentient, HigherMed, OceanComm, Serionix, StudyCloud, Transplants Without Donors and uZee.

The annual competition is named for V. Dale Cozad, founder of Cozad Asset Management. The program was established through an endowment from Peter and Kim Fox and is administered through the UI’s Technology Entrepreneur Center.

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