Do You Understand Filter Expiration?

Whether we notice them or (more likely) not, air filters are all around us–in our cars, homes, offices, and many more applications. When they are working correctly, air filters serve to protect people, pets, processes, and equipment (think engines) from all of the crud that floats around. The trouble is, air filters are almost always out of sight, and as such out of mind. Consequently, it’s often hard for users to pin down the purpose of air filters, much less understand the importance of timely replacement.

Looking at just one application, when our beta customers were asked why and how often they change their furnace (HVAC) filters, the overwhelming majority stated they changed it because “they’re supposed to” and admitted they probably don’t change it enough.

These responses echo results from a survey we conducted last year, which probed 82 respondents’ understanding of why filter replacement is important. The answers fell into categories such as air cleanliness, energy efficiency, cleanliness and energy efficiency, or fire hazard. Of the respondents, 63% indicated they understood dirty filters could impact the efficiency of their furnace. However, digging a bit deeper there is some ambiguity regarding whether the key issue is energy efficiency, filtration efficiency, or damage to the AC unit or furnace itself. As it happens, each represent important reasons for regularly replacing an HVAC filter.

More specifically, what then are the benefits of proper use and replacement of air filters?

  • Clean air! Reducing the levels of annoying, irritating, or even downright dangerous contaminants in your air;
  • Saving energy! Reductions in total costs of heating and cooling up to 5-15% (source);
  • Protecting your HVAC system from premature failure (low airflow can cause heat exchangers to crack and condensation build up)

Serionix’s Colorfil™ filters remove harmful contaminants such as toxic chemicals and odors from your air, and change color to indicate expiration, eliminating the ambiguity in air filter replacement. You will know exactly when your filter needs a change without the guesswork. Fresh, clean, safe air. Peace of mind. That’s Colorfil™. (source)

Want to try one today?

Why a House That Smells Won’t Sell

The sense of smell brings back strong memories. These memories may be of a certain flower from childhood or the perfume your grandmother used to wear. Whatever these memories may be, smell is inherently linked to our brains.

So why is smell so important in selling a home? Research suggests that one of the first impressions someone has walking into your home may be of the smell. Maybe they get a whiff of your cat’s litter box or the Indian curry you were cooking last night. Overpowering smells make a home difficult to sell, according to Eric Spangenberg, Dean of the College of Business at Washington State University who has extensively studied the science of smell on consumer behavior.

Realtors suggest a few simple methods to reduce or eliminate the smell in your home.

  1. Clean your home thoroughly, but not with cleaning products that leave strong odors such as bleach. Lightly scented cleaners are best–and if possible, use organic smells such as lemon or orange to give a hint of scent.
  2. Roast coffee beans in the oven.
  3. Boil a pot of water with lemon or orange peels, to give a hint of organic smell.
  4. If you love to bake, avoid chocolate chip cookies prior to an open house. Instead, opt for baking something such as cinnamon rolls which leave the scent of cinnamon instead of the heavy scent of chocolate.

A more permanent solution to your smell problem may be found in Serionix filters. Our revolutionary color changing filters have been proven to eliminate odors that come from pets, especially cat litter odors, and cooking odors. Whether or not you are selling your home, having a clean smelling home may increase your confidence in having guests over and your overall satisfaction with your home.

Serionix has both portable air purifier units and furnace filters available. We are in the process of beginning our beta trial and looking for customers interested in testing out our product. Got a house that smells? We can help. Sign up here to test our product.

 

Sources: http://www.homesandland.com/real-tips/smell-can-help-sell-your-home/

http://www.fifthsense.org.uk/psychology-and-smell/

http://www.zillow.com/advice-thread/How-to-get-rid-of-cooking-smell-while-selling-your-home/352355/

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